https://johannapeet.com Johanna Peet Fri, 06 Mar 2026 19:37:41 +0000 https://johannapeet.com en https://johannapeet.com/Front-page Tue, 31 Jan 2023 19:28:03 +0000 Johanna Peet https://johannapeet.com/Front-page <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/49c45d41a61c26681bfe15192e87527e5bd63c319c222513a7a34dea5ec6af2d/Johanna-Peet.jpeg" data-mid="170314009" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/49c45d41a61c26681bfe15192e87527e5bd63c319c222513a7a34dea5ec6af2d/Johanna-Peet.jpeg" /> Johanna Peet Nicotra is a entrepreneur, lawyer, and consultant for founders and early-stage startups. She founded&nbsp;Grape Studios, a creative practice to help founding teams launch, grow, and scale their businesses. About Born and raised in Delaware, Johanna believes small businesses and entrepreneurs have the power to create a better, more equitable world. As a consultant, Johanna works with mission-driven companies and entrepreneurs on brand stategy, product development, e-commerce operations, marketing, and social impact strategies.Johanna is also an Internal Family Systems (IFS) practitioner and works with clients 1:1. IFS (Internal Family Systems) is an evidence-based psychotherapy model and framework for understanding our inner parts and transformative healing. In 2024-2025, she worked directly with founder and President Dick Schwartz and his vision to bring IFS to leaders and collective systems. She lives in Brooklyn, NY with her husband, young daughter, and large collection of teas and plants.&nbsp; Previous workPreviously, Johanna was the CEO and founder of Peet Rivko, a unisex, clean skincare line featuring low maitenance, plant-based formualations for sensitive skin. Committed to building a more inclusive and sustainable beauty industry, Peet Rivko developed a cult following among clean beauty enthusiasts and was featured in The New York Times, GQ, NYLON, and Refinery29. She also co-founded Tio y Tia, a line of hats made by the oldest hat maker in America and profiled in Vogue, GOOP, and NY Magazine. Johanna began her career in foreign policy working on a range of policy issues including human rights, counterterrorism and refugee law at the Brookings Institution, UN High Commissioner for Refugees, ACLU, and the U.S. State Department. She has a JD/MBA from New York University and a MA from the University of Amsterdam where she was a Fulbright Scholar. She also received a BA from the University of Virginia, where she studied Political &amp; Social Thought as a Jefferson Scholar. https://johannapeet.com/IFS-Practitioner Fri, 06 Mar 2026 19:37:41 +0000 Johanna Peet https://johannapeet.com/IFS-Practitioner 1:1 IFS CoachingI work with clients using the Internal Family Systems (IFS) model, a compassionate and practical framework for understanding the different “parts” of ourselves and developing a more grounded relationship with our inner world. Through this work, I support clients in exploring patterns, softening inner criticism, and cultivating greater self-awareness and self-leadership. I have completed Level 1 training through the IFS Institute and am currently continuing my training in Level 2 through IFIO. Sessions are 50 minutes long and held via Zoom. To schedule a session, please reach out via email.&nbsp; About IFS IFS is a pyschotherapy model and widely used framework for understanding the mind and developing a more compassionate relationship with ourselves. Developed by Dr. Richard Schwartz, the model is based on the idea that we all have different “parts” of ourselves, such as inner critics, protectors, or more vulnerable parts, that influence how we think, feel, and respond to life’s challenges. Through curiosity and compassion, IFS helps people better understand these parts and cultivate a greater sense of clarity, balance, and self-leadership. In my work, I use the IFS framework as a practitioner and coach to support clients in exploring their inner world and developing greater self-awareness. While IFS is also used by licensed therapists in clinical settings, my work is focused on personal growth and self-understanding rather than psychotherapy or mental health treatment. Books on IFS: No Bad Parts by Richard Schwartz Listening When Parts Speak by Tamala Floyd&nbsp; https://johannapeet.com/Business-Coaching Tue, 31 Jan 2023 19:28:04 +0000 Johanna Peet https://johannapeet.com/Business-Coaching Business CoachingI offer business coaching services for entrepreneurs and founders looking to build and scale their business.&nbsp; If you’re feeling overwhelmed, stuck, or simply looking for additional support to take your business to the next level, you’re not alone. I work with founders to clarify their goals, identify top priorities (we can’t do it all!), and develop a plan of action to scale their companies and increase revenue and reach.&nbsp; I especially enjoy working with creative entrepreneurs, healers and socially conscious businesses looking to expand their impact and grow their business.&nbsp; Core Services: &gt; Ideation: Define core businesses services and products&gt; Focus:&nbsp;Clarify mission, vision, values, and your unique positioning&nbsp;&gt; Action: Develop a 12-month growth strategy &gt; Creative: Build a cohesive visual brand identity (logo, fonts, website)&nbsp; &gt; Mind/Body: Support in releasing limiting beliefs, inaction, and imposter syndrome My PhilosophyI believe we are at a unique moment of time – late stage capitalism, an urgent and growing climate crisis, the crumbling of old power systems and patriarchies – where visionary entrepreneurs, busineses, and healers are needed more than ever. Entrepreneurship is a powerful tool to:&nbsp; + build new equitable and abundant systems + redistribute financial resources + create a new vision for our lives and our planet + have meaningiful impact in our communities At the same time, starting a business is not for the faint of heart. It’s a journey of highs and lows, and one that I have found is best done with with a strong vision and sense of where you are trying to go. It’s essential to do it in a way that is sustainable and pays the bills – because right now we still have bills!&nbsp;In my experience, many entrepreneurs, especially female founders, often self-sacrfice for their business, avoiding paying themselves a full salary or structuring their business in a way that can comfortably and sustainably support their financial and emotional needs.&nbsp; As a business coach, my goal is to help you get clear on your vision and ground it in practical, actionable steps that lead to a thriving, sustainable business.&nbsp; The goal is to bring your vision to life with as much ease and financial abundance as possible. Think focused strategies and automated systems. A consistent and growing monthly revenue. More financial literacy and strategic list-building, less time making reels.&nbsp; My approach is informed by my 7+ years as an entpreneur working across industries (beauty, wellness, fashion, and CPG) and training as a lawyer and social scientist. I believe in a holistic approach to business leadership and also incorporate meditation, Internal Family Systems, and somatic experiencing practices into my work.&nbsp; Work with meWe’ll start with a deep dive into your why you are starting this business and an audit of what services, systems, and products are currently in place. From there, we will identify our top priorities for working together and create a detailed plan of action for transformational change.&nbsp; Each session is 60 minutes and includes detailed follow-up and homework. I typically work with clients on a weekly or bi-weekly basis with a minimum of 4 sessions to kick things off. To schedule a session, please email: hi@johannapeet.com ︎ Sliding Scale I do have a limited number of sliding scales spots with prioritity given to BIPOC and LGBTQ+ clients. I believe strongly in equitable acesss, so if you are a founder serious about making an impact but with limited financial funds, please do not hesitate to reach out. <img width="4092" height="3072" width_o="4092" height_o="3072" data-src="https://freight.cargo.site/t/original/i/e045b364af7c4969a24f7e5bad9ad8374f78f0401ee574bbd701c8abfca89c1d/IMG_4956.JPG" data-mid="174534293" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/e045b364af7c4969a24f7e5bad9ad8374f78f0401ee574bbd701c8abfca89c1d/IMG_4956.JPG" /> ““When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”― Audre Lorde https://johannapeet.com/Resources Tue, 31 Jan 2023 19:28:04 +0000 Johanna Peet https://johannapeet.com/Resources ResourcesBooks, people, and practices that have supported, inspired, and educated me on this human journey.&nbsp; Entrepreneurship Often, the world of entrepreneurship can feel dominated by (mostly white) men making tech companies that may or may not benefit society... Fortunately, there are more and more diverse voices challenging traditional paradigms and building new models and examples for what it means to be a business. Here are some of my favorites, and I encourage you to dig for voices that reflect your own values and journey.&nbsp; Finance For the People – a great book and newsletter about personal financeHolly Howard &amp; Mini MBA&nbsp;–&nbsp;I took Holly’s course and highly recommend it and her newsletterBusiness for The People – an online community founded by Toi Smith rethinking business during late stage capitalism&nbsp;Lean Startup by Eric Ries – a&nbsp;classic that’s a helpful framework for resisting perfectionism and getting the thing startedThis is Marketing by Seth Godin – an easy and deceptively helpful read on how to think about marketing&nbsp;Emergent Strategy by adrienne maree brown – one of my favorite thinkers today and an inspiring read about frameworks for change and resistance&nbsp; &nbsp; Healing &amp; Mental Health Self-healing is a core part of who I am and how I spend my time on this planet. I’m a big believer in ending the stigma around mental health and speaking openly about my own journey healing my depression and eating disorder. Here are some teachers and therapies that have brought deep healing in my own life.&nbsp; &nbsp;Internal Family Systems (IFS) – IFS changed my life and I see an IFS therapist weekly. I definitely encourage you to check out founder Dick Schwartz’s books and podcast interviews where he demos the modelHolistic Life Navigation by Luis Mojica – a six-week course on trauma healing rooted in somatic experiencing, nutrition, and herbalismEMDR – a form of therapy to help you process traumatic memories and experiencesPsychedelics &amp; MAPS – I believe in plant medicine and most importantly bringing it above board in our society through ethical, safe, and sustainable meansInsight Timer – my go-to app for meditationTara Brach – Tara is a Buddhism and meditation teacher oustide of DC, highly recommend all her books and podcast Vibrate Higher Daily by Lalah Delia – get her book and check out her meditations and courses on Insight Timer&nbsp; Abolition &amp; Anti-Racism This is by no means an exhauastive list but here are some core readings for those looking to understand how systemic racism affects us, individually and instutitionally, and how we got here.&nbsp;My Grandmother’s Hands by Resmaa Menakem – written by a therapist, this book is a trauma and somatic informed look at racism and its legacy living in our bodies&nbsp;The New Jim Crow by Michelle Alexander – legal and historical book on the legacy of slavery directly impacts our criminal justice system todayHow to Be an Anti-Racist by Ibram X. Kendi – if you still haven’t read it, now is the timeJust Mercy by Bryan Stevenson – a memoir by lawyer and activist Bryan Stevenson, founder of the Equal Justice Iniative&nbsp;Caste by Isabel Wilkerson – a comparative and historical look at the origins of caste system in the U.S., India, and Nazi Germany&nbsp;The Case for Reparations by Ta-Nehisi Coates – his 2014 essay for The Atlantic&nbsp;Interview with Carla Simmons via Real News – a firsthand account of the trauma and realities of our carceral system&nbsp;Reparations4Slavery – resources and courses about reparations in America <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/5f1d81086ab09693704676e147de27998b2e6840bfa943468f33f77136ad2ed4/IMG_4915.JPG" data-mid="174142598" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/5f1d81086ab09693704676e147de27998b2e6840bfa943468f33f77136ad2ed4/IMG_4915.JPG" /> Kirigami Columbine flower, Ghent NY