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Johanna Peet is a entrepreneur, lawyer, and consultant for founders and early-stage startups. She is a partner at Grape Studios, a creative practice she founded with Ilana Kruger to help founding teams launch, grow, and scale their businesses.


Born and raised in Delaware, Johanna believes small businesses and entrepreneurs have the power to create a better, more equitable world. 

As a consultant, Johanna works with mission-driven companies and entrepreneurs on brand stategy, product development, e-commerce operations, marketing, and social impact strategies.

She currently lives in Brooklyn, NY with her husband and her large collection of teas and plants. She also blogs about her latest travel adventures at Where To Next.

Previous work

Johanna was the CEO and founder of Peet Rivko, a unisex, clean skincare line featuring low maitenance, plant-based formualations for sensitive skin. Committed to building a more inclusive and sustainable beauty industry, Peet Rivko developed a cult following among clean beauty enthusiasts and was featured in The New York Times, GQ, NYLON, and Refinery29.

She also co-founded Tio y Tia, a line of hats made by the oldest hat maker in America and profiled in Vogue, GOOP, and NY Magazine.

Johanna began her career in foreign policy working on a range of policy issues including human rights, counterterrorism and refugee law at the Brookings Institution, UN High Commissioner for Refugees, ACLU, and the U.S. State Department.

She has a JD/MBA from New York University and a MA from the University of Amsterdam where she was a Fulbright Scholar. She also received a BA from the University of Virginia, where she studied Political & Social Thought as a Jefferson Scholar.